Launched in 2009 by the National Academy of Sciences, the Science and Entertainment Exchange is a program that seeks to enhance and improve the scientific content of film and television through connecting writers, producers, directors, and other entertainment industry professionals with top research scientists and engineers. To date the Exchange has consulted on over 400 film and television projects, including big-budget film productions like Apollo 18, Battleship, Iron Man 2, and Green Lantern and hit television programs like Castle, House, The Good Wife, and Covert Affairs. It also sponsors salons and panel discussions, bringing together industry insiders and scientists. Funds from this two-year grant provide core support for the Science and Entertainment Exchange, allowing it to reach out to more individuals, studios, networks, and guilds; to target television more aggressively; to expand its database of current science experts and add new scientific fields that are not currently represented; to improve publicity around major releases of films and TV; and to expand its presence and impact on the web and in social media.